With the breakdown of social structures that once ensured connection to others -- like families and religious affiliations -- a romantic partner is viewed as the primary way to counteract isolation.
Without one, celebrations -- like the most recent Valentine's Day -- can feel like a very long 24 hours.
In October 2013 Christian Connection launched sites in Hong Kong and Singapore.
On 18 February 2001 Christian Connection was first featured in the Sunday Telegraph with the headline "Christian dating agency goes online to find perfect partners".
In 2004, Christian Connection launched a separate site in Australia under the same name, with a specific focus on single Christians in Australia.
In February 2012, Christian Connection launched in the United States offering a free 6 month membership to all new members.
Profiles provide users with information about available partners in ways that once was impossible in real-time interactions.
It was natural enough that online dating services would develop and evolve over the past two decades.
At times like these, some feel the Internet can prove extremely useful, not only as a way to find a potential long-term partner, but to alleviate loneliness along the way.
While the latest statistics show that 17% of marriages currently result from online dating (a huge increase over the last 10 years), this figure is exponentially higher when one includes the number of people who have created relationships that don't necessarily end up at the altar.
Single people are reminded that there are many others out there looking to connect and willing to try new ways of doing so.
In theory, any user's profile can be potentially accessed, explored and "liked" by anyone signed in as a member.