NFL spokesman Brian Mc Carthy told USA TODAY Sports this week that, "We have told FOX it may not air in Super Bowl or any NFL programming."The NFL's rejection of the ad caught GNC, who paid million for the 30 second ad, by surprise."We sent the spot to Fox on Thursday one last time, and they cleared it," GNC executive vice president Jeff Hennion told USA TODAY.Officials from the dating site say that they think the process is taking so long because CBS does not want to air the ad, yet the network doesn't want to reject it outright for fear of backlash from gay and lesbian advocacy groups.
Now, I'm not saying that Avid Life didn't spend a fortune to use those jerseys.
was hacked and leaked online—comedy writer Kristen Bartlett wrote an essay for Someecards about her work in Television Standards & Practices.
Bartlett wrote the report rejecting the ad, and shortly after sending the report, Avid Life Media published a press release, including her name, phone number and the confidential report, all of which led to her being branded "a homophobe" online. Gay sex is reduced to a ploy for cheap laughs." Bartlett also considered the ad submission to be a marketing ploy; noting the fact that the two men in the ad were wearing Packers and Vikings jerseys, she wrote that the jerseys appeared to be a safeguard that would guarantee the ad would be rejected.
Dating app Scruff bought a billboard outside the University of Phoenix Stadium, just in time for the big game.
The 48-foot ad shows two guys in a locker room making eyes at each other, with the slogan "Play On Our Team." It's a plug for the service, obviously, but also a nice addition to the (still pretty bro-ed out) world of sports and sports advertising.