At first glance, the ad seemingly could be for many things: T-shirts, sports gear or, given the company’s name, Scruff, perhaps even shaving equipment.
The ad, however, is a bit more risqué than that: Scruff is a dating app for gay men—athletic men in particular—that has 7 million users worldwide, and its message reads, “Play on our team.” Scruff spent ,500 for the billboards during Super Bowl week, and it appears likely to see an impressive return on the investment.
TOO GAY FOR FRITO-LAYIn 2011, Doritos' annual "Crash the Super Bowl" contest got a little too gay for Frito-Lay.
The contest solicits fan-made 30-second ads featuring the snack, then asks viewers to vote on which should air nationally during the Super Bowl.
But two gay ads submitted for the 2011 contest were apparently too racy for the snack company, which never aired either ad.
In the ad for Man Crunch.com, two men watching the game reach into the chip bowl at the same time, then look into each others eyes — awkwardly at first — before kissing passionately.
Pocketing million for 30 seconds of time sounds pretty good, no?
Yet every year, it seems, you hear that the network broadcasting the Super Bowl has rejected one or more commercials.
Lola is shown mincing like a fashion designer throughout.
The forgoing suggests the network is a lot more comfortable with conservative Christians than it is with homosexuality, which is not the impression the network wanted to create going in.