Another study, co-authored by famed behavioral economist Dan Ariely, uncovered similar online-dating preferences."Men and women prefer a high-income partners over low-income partners," the authors wrote in the journal Quantitative Marketing and Economics."This income preference is more pronounced for women."The takeaway: As much as we like to think we are beyond the days of Jane Austen, when suitors were evaluated largely based on how much money they brought in - the famous Mr. " - money can be critical in our romantic lives."Someone's income will almost always factor into the equation," says Douglas Kobak, a financial planner in Conshohocken, Pennsylvania."When you are becoming serious, you need to consider what your partner is bringing to the table besides love and a good time.It’s the simple concept of women everywhere thinking that all their problems are going to go away and they’ll just coast through life on expensive planes and yachts after they marry a man with a lot of money.Not only is this an incredibly unrealistic plan for any lady but what many women don’t understand is that there is no way there are enough rich guys for every girl that wants to marry one. If you haven’t noticed there is only a handful of men out there that are actually rich enough to give these women the lavish luxuries they have in mind and dream of.The question becomes one about the potential to earn the income needed to build wealth and live a lifestyle you want."Just think about the numerous economic judgments we are making while dating online.First off, we are essentially estimating our own value (which may or may not be accurate), Adshade notes.
Some profiles described the prospective date as a leader, others as a follower.
According to evolutionary theory, women will seek men who provide resources and protection.
The new study found that women do still prefer high earners for long-term partnerships and marriage, but that for the short term they seem less concerned about snagging a macho man during a recession.
Some of those qualities might be age or attractiveness - and some are financial."Indeed, just go on popular dating sites such as Match.com, and one of the criteria for winnowing down potential matches is annual income.
You can look for someone who makes ,000 a year, or ,000, or 0,000. Well, in one study published in the Journal of Economic Behavior & Organization, which crunched data from a popular Chinese online-dating website, male profiles with the highest income levels got 10 times more visits than the lowest.