You know you have strong product benefits when they can be boiled down to simple value propositions even kids can appreciate. You know you have strong product benefits when they can be boiled down to simple value propositions even kids can appreciate. The kids answer oddly, sweetly, hilariously—turning out charming, comic spots from what was always something of a gamble.
It looked beyond New York and Los Angeles, to places like Chicago and San Francisco, to widen the net.
With the introduction of e-mail came the popularity of the @ symbol.
The @ symbol or the "at sign" separates a person's online user name from his mail server address. Its widespread use on the Internet made it necessary to put this symbol on keyboards in other countries that have never seen or used the symbol before.
There are dozens of strange terms to describe the @ symbol.
Several languages use words that associate the shape of the symbol with some type of animal.
He diversified and extended it by creating a subsidiary branch that produced eaux-de-vie alcohol at Gensac La Pallue, near Cognac.
He also established a state of the art distillery at Segonzac, in the heart of Champagne.
Henri LEROY, son of Joseph and Louise, joined the family business in 1919.
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From there, it's improvised, unless the kids are struggling, in which case Bennett will throw in another scripted idea the kids can riff off.
An example is "Candy Island," in which a girl says saving money is better than not saving money because then you can buy an island made of candy.